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LGBTI tourism in Australia gets a rebrand

LGBTI tourism in Australia gets a rebrand

Sydney Opera House: an icon of Australia

Gay and Lesbian Tourism Australia (GALTA) has revealed a new initiative, ‘Visit Gay Australia’, in an effort to attract more queer tourists to the country.

The organization announced its new consumer and marketing focus at Melborne’s popular Midsumma Festival this week.

Upcoming projects include social media activities and a new website, to be launched during Sydney Gay and Lesbian Mardi Gras.

According to My Sunshine Coast, GALTA President Rd Stringer commented: ‘We’ve seen other global destinations increase visitation from the LGBT market in recent years and Australia needs to remain active in marketing directly to these consumers to be competitive.

He added: ‘This is a key role for GALTA, in partnership with state and national tourism bodies, and a first step for us was to create a much stronger consumer platform.

The new look and feel of our corporate and consumer brand reflects a professional, friendly and distinctly Australian personality and the launch of Visit Gay Australia, in particular, gives us a central position to more effectively promote our members to LGBT travelers.’

For more information about GALTA, visit the current website by clicking here.