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AW17 MISBHV – taking inspiration from post-Soviet Europe in the 90s

AW17 MISBHV – taking inspiration from post-Soviet Europe in the 90s

MISBHV

MISBHV’s AW17 collection takes reference from a moment in time during the early 90s in post-Soviet Europe.

Focussing on the brand’s native Poland, it explores the vacuum of the fall of the Iron Curtain and the first exposure of an isolated society to the cultural influence of The West.

EUphoria is about a naive perspective on ideas of ‘trend’ and ‘luxury’, a complex dialogue between the harsh, cold surroundings of The East and the ultimate fantasy of The West.

Fronted by designer Natalia Maczek, and based in Poland, MISBHV is a forerunner amongst the current wave of Central and Eastern European designer brands making their mark within the international markets. The combination of DIY-punk and new-Eastern refinement is intended to reflect the current ethos of Poland — illustrating an economic shift out of a communist society and the grit and determination associated with this.