Marks and Spencer (M&S) have come up with an… ‘original’ idea to celebrate the LGBTI community in the lead up to Pride month.
The high street retailers recently released a sandwich comprised of lettuce, guacamole, bacon, and tomato. Or when initialized, an ‘LGBT’ sandwich.
M&S threw the first artisanal sandwich at Stonewall pic.twitter.com/qqFrqRg47Q
— David (@PumpItLowda) April 30, 2019
M&S released the sandwich – which is sold in rainbow packaging – to celebrate Pride month, which will take place in June.
The company announced they were also donating to two LGBTI charities.
A message by M&S on the back of the ‘LGBT’ sandwich boxes reads: ‘To celebrate Pride, we’re donating – £10,000 to akt in the UK (an LGBTI youth homelessness charity) and €1000 to BeLongG (an Irish youth service).’
The ‘LGBT’ sandwiches are retailing for €4.45 (£3.83).
‘Seriously M&S? An LGBT sandwich?’
Predictably, the release of the ‘LGBT’ sandwiches has been met with a mixed reaction online.
While some people on Twitter celebrated M&S for the idea, others said they found it cringeworthy.
Me: listen. Try not to buy into every company’s pride line as we get closer to pride month. it’s just a marketing scheme. you don’t need rainbow everything.
Also me: OKAY WHERE THE HELL DO I GET THAT LGBT SANDWICH BECAUSE I NEED 100 OF THEM.
— Claire (@hereiamsoaring) May 2, 2019
Seriously M&S? An LGBT sandwich?
Oh how I hate you. pic.twitter.com/Wu42C7eOdb
— Tony Collins (@_tony_c_) May 2, 2019
— Zoe Thacker (@zoe_thacker) May 1, 2019
🏳️🌈 The LGBT sandwich from @marksandspencer 🏳️🌈 Have you spotted it in Surrey?
“It’s a fab idea with money being donated by M&S to a good cause but unfortunately I don’t like Guacamole” – Andy, Trustee of Pride in Surrey 😂😂🙈 🥑 #LGBTSandwich #SandwichLGBT #LGBTSurrey pic.twitter.com/yAodjaU0lN
— Pride in Surrey (@PrideInSurrey) May 2, 2019
A number of people also congratulated M&S for supporting the LGBTI community and their charitable donations.
‘Yes that M&S LGBT sandwich is embarrassing af, but their new food ad featuring the gay couple eating burgers on the beach is really great. I honestly can’t think of another advert that features an LGBT couple and no one else,’ @RooPritchard tweeted.
Yes that M&S LGBT sandwich is embarrassing af, but their new food ad featuring the gay couple eating burgers on the beach is really great. I honestly can’t think of another advert that features an LGBT couple and no one else.
— Roo (@RooPritchard) May 1, 2019
Yeah I understand that, but if the companies are giving to LGBT+ charities, like M&S are, why the hate?
— Ed (@eddo_) May 2, 2019
‘Cashing in on the Pink Pound’
While there was no shortage of poking fun at the novelty of the ‘LGBT’ sandwiches, others felt it was another corporate cash-grab piggybacking on support for the LGBTI community.
Pride UK tweeted: ‘if All profits from the Sandwiches are not going to LGBT+ funding then it is cashing in on the Pink Pound.’
if All profits from the Sandwiches are not going to LGBT+ funding then it is cashing in on the Pink Pound
— Pride UK (@PrideUKorg) May 1, 2019
Others, however, just wanted to know if the sandwiches were any good, though the price-tag did raise a few eyebrows.
Oh I’m hoping my local m&s have it for my lunch break 😂
— Ah yeah ah yeah ah yeah Foot Fault 🇨🇿🇬🇷🇮🇹 (@footfaulttennis) April 30, 2019
4.50 for a blt with guac? Guess they’re hoping gays really have expensive taste
— Blond Loki (@BlondLoki) April 30, 2019