On Sunday, July 20th, the third edition of the Milkshake festival takes place in the Westerpark in Amsterdam.
The party themed ‘For All Who Love’ is an ode to diversity, to the belief that gay, straight and everything in between is intertwined.
Milkshake festival shows that entertainment, music style, choice of clothing and status has nothing to do with sexuality.
Life is just a party, thanks to the great diversity of skin colors, religions, sexual preferences and male and female forms.
Milkshake wants to celebrate Amsterdam’s initiatives and is an impetus to bring the courtesy and friendly manners back into society. Thick, thin, small, large, gay, straight, trans, black or white: People are the salt of the earth and this is what Milkshake Festival celebrates!
Marieke Samallo, PR and art director of Milkshake, thought it was weird that there wasn’t a festival where you could see a hysterical drag queen walking around (who wasn’t booked) or couples of guys or girls holding hands and kissing. Not to put labels on things, but she was missing a feeling of being able to do what you want in the name of love.
She wanted to create something new: A place that’s welcoming for everyone, also for people who are open-minded to embrace and tolerate all sexualities and genders.
She created a festival to answer the needs on the diversity side of sexualities, bringing people together from far and away.
In 2012 the party sold out with 11,500 people, and in 2013 sold out again with 15,000 people. The enthusiasm was picked up by the LGBTI and non-gays in 29 countries who participated to encourage tolerance and acceptance.
The festival is a variety of clubs and organizations, each of which bring their own individual style with the emphasis on overall feeling rather than musical categories.
Every stage has its own identity, and fans everywhere are turning the park in an out-of-control picnic. You can strut from area to area, meet and make new friends.
Milkshake has been able to achieve what is given to a few: To develop an event that is unique in its kind, selling out without big names on the bill; A festival with its own visitor profile where the average age is 33-years old; An event that translates House music with positivity and emancipation.
The message of the festival is a merry gathering with a bit of pink, a sprinkle of LGBTI & S and all their loving friends in the mix.
Milkshake is not all about musical headliners because Holland has a lot to offer in music and artistic performances. Marieke does always keep her eye on the rest of the world for new adventurous artists.
This year British rapper Q-Boy and performance and drag artist Jonny Woo will perform on two of the main stages together with Miss Kitten, Bob Sinclair and Larry Tee.
Past editions Vive La Fete, Cece Peniston and Tommie Sunshine graced the stages. Because of festivals like these Milkshake feels there will be a better climate in the city. Around 20.000 visitors will glide into Amsterdam during the day proving we can all exist together. Let’s influence society back to a positive state.
For a full line-up and tickets check out Milkshake’s website, or click below to get the bare essentials. Be sure to check out footage from last year’s events for scenes of the dancing and debauchery.
Milkshake: FOR ALL WHO LOVE…
Date: Sunday 20th of July 2014
Location: Westerpark, Amsterdam
Time: 12:00 – 23:00
Age: 18 – 200 years
Entrance: € 42.50 ($59)