Despite the campaign to save LGBTI favourite One Day At A Time, Netflix won’t allow the show to move to CBS.
The streaming giant is defending the decision to cancel the beloved reboot of the 1975-84 show of the same name.
The critically acclaimed show about ‘an American familia‘ tackled issues such as sexism, consent, racism, homophobia, and mental health.
ODAAT also boasts some positive LGBTI characters, serving underrepresented audiences such as the non-binary community.
Netflix canceled the show in March
However, according to Netflix, the show simply didn’t have enough viewers. It was canceled on 14 March.
Ever since the cancellation became official, fans and celebrities took to social media to try and save the show.
US network CBS’ streaming arm, CBS All Access, submitted an official bid for the rights to the series in April. But Netflix still owns the rights.
In an interview with The Hollywood Reporter, Netflix Originals Vice President Cindy Holland reiterated the streaming service canceled the ODAAT due to poor viewership. Except they won’t release those viewership numbers to the public.
‘The way I look at One Day at a Time is, it’s a show that I was and am passionate about. I hope people discover the three seasons we have,’ Holland said.
‘I prefer to look at it as glass half full — we supported three seasons of a show that probably wouldn’t have made it past season one any other place, if it had been made at all,’ she further explained.
‘I’m not intending to be self-serving, I’m just trying to explain that is how we view taking the risk in the first place and trying to continue to support shows as long as we can. But at some point, we do need to look for other stories to tell that can garner bigger audiences.’
CBS can’t save One Day At A Time
Regarding whether they will let CBS’ streaming platform to acquire the show, Holland explained this won’t happen.
‘We invested in three seasons and having a home at Netflix. We negotiated for specific rights in the deal, which we paid for,’ she explained.
She furthermore added: ‘We paid for the show in its entirety, plus profit to Sony. They have the ability to sell it to broadcast and network, but we don’t think that it’s appropriate that it show up on a competitive streaming platform.’
It looks like the show won’t find another home until a network — not a streaming service — puts a bid forward.
Rita Moreno’s open letter
West Side Story legend Rita Moreno, who plays abuela Lydia on the show, penned an open letter about ODAAT.
The actress teamed up with producer Norman Lear to explain how their show is the latest victim of the much-feared but not so graspable Netflix algorithm.
‘It wasn’t that the show failed to serve underrepresented audiences or address real-life issues with heart. … We’re assured that we never once failed to advance Netflix’s stated commitment to representing diversity in its content — yet, because of the data, we’re on to ‘next,’ they wrote.
‘So we’ve learned that evidently all the details are in the data. We get it; corporations are responsible to their stockholders. And one could argue that it’s the data — what we’ve known through the years as Nielsen ratings — that inevitably drives the decision-making process. But something is missing if that is the only criterion for survival of a show, the only data point, the only litmus test. Perhaps media has gone the way of managed care — the focus no longer patient and doctor, but bottom line.’