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New anti-smoking campaign targets LGBTI youth

New anti-smoking campaign targets LGBTI youth

LGBTI youth are almost two times more likely to use tobacco as other young adults.

A new campaign called ‘This Free Life’ by the U.S. Food and Drug Administration (FDA) hopes to curb this statistic and help LGBTI youth stop lighting up.

‘Smoking can damage nearly every part of our bodies, it’s addition siphons money from our pockets and it claims tens of thousands of LGBTI lives every year,’ the video states.

The campaign will also utilise ‘authentic and credible messages from tobacco-free members of the LGBT community’ and will be widely distributed throughout the United States.

‘We want LGBT young adults to know that there is no safe amount of smoking,’ said Mitch Zeller, J.D., director of the FDA’s Center for Tobacco Products.

‘Even an occasional cigarette can have serious health implications and lead to addiction.’

According to the FDA, the ‘coming out’ process has been linked to increased tobacco use and negative health consequences,

But ‘This Free Life’ aims to foster a peer-to-peer approach on helping LGBTI youth butt out this bad habit.