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New York newly weds to toast equality with ‘gay’ wine

New York newly weds to toast equality with ‘gay’ wine

Drinkers in the US will now be able to toast the progress made in equality with a ‘gay’ wine.

The sparkling French wine called Égalité was launched yesterday (9 January) by New York’s Biagio Cru & Estate Wines as a ‘celebration of equality’.

To mark the bottle hitting the shelves, the winemakers will also donate $1,000 each to LGBT advocacy groups The Trevor Project, the Ali Forney Center, GLSEN, Equality Maine and the Center on Halsted. A portion of the profits will also be given to the charities.

The makers of the wine, which has a rainbow-colored heart on the bottle’s label, hope the new LGBT-friendly brand of tipple will be used by gay couples tying the knot in New York after the state legalized same-sex marriage in 2011.

Since the equal marriage legislation was passed, New York City’s economy reportedly saw a boost of $259 million in just one year.

‘We saw this as an opportunity to do well by doing good,’ Darren Restivo of Biagio Cru told the Huffington Post.

‘We’re very confident people will respect it, and that’s the important factor – the spirit and the respect. How can you push back on treating people equally?’

He adds that he hopes the wine will have a wider appeal outside the lesbian, gay, bisexual and transgender community.

He added: ‘This wine reflects a spirit of inclusivity; it doesn’t exclude anyone.

‘It’s not for any specific cause within the LGBT community. It’s about equality.’