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One Million Moms’ outrage at diamond store Zales for ‘glorifying sin’

One Million Moms’ outrage at diamond store Zales for ‘glorifying sin’

Zales features a same-sex wedding in its latest campaign

Major jewelry brand Zales briefly features a same-sex wedding in its latest advertising campaign.

Predictably, the right-wing, Christian-based pressure group One Million Moms are up in arms and have now called for supporters to boycott the company.

The advert is part of Zales’ ‘We Believe’ campaign.

‘We believe that the world needs more love that lasts, love that grows, love that’s worth waiting for,’ says a narrator, over scenes of happy couples and families. One of those featured, briefly, are a pair of brides on their wedding day.

The advert was posted online earlier this month. One Million Moms, a campaign offshoot of the American Family Association, posted a message on Monday condemning the brand for the advert and for producing a jewelry line aimed at the LGBTI market.

‘Zales Jewelers should be ashamed of attempting to normalize sin by featuring two women getting married in their latest commercial.

‘Zales is promoting same-sex marriage and their new “Love and Pride” Collection. The “Love and Pride” wedding band collection, designed for the LGBTQ community with rainbow and matching bands, is “promoting Equality, Diversity, and Unity” and “celebrate their Love with Pride” as stated on their website.’

‘Zales is using public airwaves to subject families to the decay of morals and values, and belittle the sanctity of marriage in an attempt to redefine marriage. Even though homosexuality is unnatural, this advertisement is pushing the LGBTQ agenda.’

‘Zales crossed a line that should have never been crossed … Zales is glorifying sin, and no sin should be placed in the spotlight and honored. This goes for homosexuality as well.’

It asks its supporters to contact Zales directly and let them know of their displeasure, and to let them know that they will shop elsewhere over the upcoming Christmas season if the advert is not pulled. It also encouraged people to visit Zales stores and tell managers direct of their concerns.

One Million Moms has launched previous campaigns against brands for utilizing LGBT imagery, including American Girl magazine, Campbell’s Soup and even The Muppets TV Show.

The campaigns have rarely resulted in corporations altering their campaigns, although the group recently claimed victory in persuading two advertisers from pulling their adverts from TV Land show Impastor.

Zales, headquartered in Texas, has over 750 stores across the US. GSN has approached the company for comment.