A shooting range in North Carolina is removing a billboard after activists complained that it was homophobic.
ProShots had erected the sign saying ‘Pansies converted daily’ with the image of a pansy flower outside its premises near the town of Winston-Salem.
The Gay and Lesbian Alliance Against Defamation (GLAAD) said the billboard is coming down after being brought to the attention of Equality North Carolina and the National Shooting Sports Foundation (NSSF).
A GLAAD statement said: ‘Words and images have a powerful effect on all people, including the LGBT community, and it is important that companies using homophobic euphemisms in their advertisements are held accountable.’
A ProShots spokesman said: ‘When we realized the potential offensive implications, we decided to take down the board.
‘Yes, the NSSF asked us to take the board down, but our management group had already decided to take it down. Our aim – no pun intended – was never to offend anyone.’