An advert for pasta company Bertolli has poked fun at rival Barilla following their chairman’s controversial anti-gay comments earlier this week.
Bertolli, one of the largest pasta brands in the world, ran the image on their German Facebook page following the comments by Barilla Chairman Guido Barilla saying their company would never feature same sex couples in their advertisements.
Bertolli’s advert features three pasta ‘couples’ – two holding hands with the same pasta, one mixed – along with the slogan ‘Pasta and love for all!’
The advert has been ‘liked’ over 4000 times, with Facebook users showing their approval in the comment section.
One user, Corby Ziesman, wrote: ‘Barilla’s loss is Bertolli’s gain. Well done, Bertolli.’
Lori Ann Castillo said: ‘This is how you respond to Bigotry and Hate!!’
Another user, Joseph Sikorsky, wants to see the advert translated into English. He wrote: ‘Love it! Should be on your English language page as well. Nice response to Barilla’s small minded CEO.’
The advert follows a week of controversy for Barilla, after their Chairman Guido Barilla announced on Italian radio that the adverts for his company would never feature gay couples.
He said: ‘I would never do [a commercial] with a homosexual couple, not for lack of respect but because we don’t agree with them.
‘Ours is a classic family where the woman plays a fundamental role. … If [gays] don’t like it, they can go eat another brand.’
Following worldwide condemnation, Barilla has since attempted to backtrack on his comments, saying in a statement: ‘It is clear that I have a lot to learn about the lively debate concerning the evolution of the family.
‘In the coming weeks, I pledge to meet representatives of the group that best represent the evolution of the family, including those who have been offended by my words.’