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Pink Lady launches rainbow apple sticker and chance to win free dance lessons

Pink Lady launches rainbow apple sticker and chance to win free dance lessons

Pink Lady apples with rainbow stickers

Pink Lady apples introduced a special rainbow sticker, alongside an exciting opportunity to win free dance lessons.

For a week starting on Monday (15 July), consumers can walk into selected Co-Op stores in the UK to see the Pride-themed apple stickers.

The on-pack competition will give away £1,000 ($1,240) worth of dance lessons to 10 lucky competition winners.

All you have to do is go to the Pink Lady website, fill in some basic details and you’re in with a shot to win.

Pink Lady competition with Gay Star News
Pink Lady competition. | Photo: Pink Lady

Kyla Flynn, PR and Social Media Manager for Pink Lady apple UK commented: ‘As proud advocates for inclusivity, diversity and equality, Pink Lady partnered with Gay Star News for the fifth year in support of #DigitalPride.

‘Our apples offer a fiesta of flavour and could spark a sultry samba when you least expect it. Dance brings people together, wherever you live and whoever you are. We want people to share the video, helping spread this campaign’s positive messages,’ she said.

Scott Nunn, Co-founder of Gay Star News and Digital Pride commented: ‘Pink Lady has been a great creative partner to work with over the past five years, helping us raise awareness of the issues facing the LGBTI community through #DigitalPride.’

Why dance lessons?

Pink Lady apples teamed up with Gay Star News earlier this year during the LGBTI news organization’s Digital Pride event.

Digital Pride is the annual online Pride event dedicated to enabling everyone to be part of a Pride, whoever they are and wherever they live in the world. It’s an online Pride for people who can’t, for whatever reason, attend a physical Pride.

In the fifth year of its partnership, Pink Lady wanted to shine a spotlight on loneliness and isolation in the LGBTI community.

The UK apple brand helped create a video with the message: ‘You are not alone’.

Nunn commented: ‘We hope people will share the dance video and enter the competition.

‘Dance really is a universal language and can help build people’s confidence and motivate them to introduce themselves to a whole new community of people,’ he said.

Interested in entering the competition? Check out the Pink Lady website for more information.

See also

Thank you for making Digital Pride a success!

This video of a same-sex couple dancing to fight loneliness is so important

Snack attack! Drag queen surprises LGBTI heroes with sweet treats