Now Reading
Puppies in crisis: new campaign targets ‘illicit and cruel’ UK puppy trade

Puppies in crisis: new campaign targets ‘illicit and cruel’ UK puppy trade

Intense demand leads to young dogs being smuggled across Europe

A new campaign from the International Fund for Animal Welfare (IFAW) is seeking to expose the dark side of the UK puppy trade.

Intense demand leads to young dogs being smuggled across Europe, leading to behavioural problems later in life, and even death.

The campaign seeks to highlight the ‘illicit and cruel’ side of the trade, that sees puppies farmed in disgusting conditions and often taken from their mothers before eight weeks of age.


Whats more, mothers are often forced to produce litter upon litter of puppies until they’ve outlived their usefulness.

Moreover, IFAW has devised a useful P.U.P.S mnemonic for would-be buyers to help them avoid supporting cruel puppy farming.

Parent – Is the puppy with its mum?

Underage – Has the puppy reached the legal age for sale?

Papers – Are all of the puppy’s papers available and in order?

Sickness – Is the puppy healthy and energetic?


It’s furthermore accompanied by a video to help raise awareness of the trade. It will be screened at a parliamentary reception for MPs and key decision makers tomorrow, as IFAW calls for legislative change to better protect puppies.

Philip Mansbridge, UK Director of IFAW, explains: ‘As a nation of dog lovers, none of us wants to be part of the cruel puppy industry. I am sure people will be shocked to find out that many much-loved pet dogs in the UK have suffered a horrible start in life with ill effects that may last through their lifetime.’

He adds: ‘In the worst scenarios, owners suffer too when their much-loved puppy quickly gets sick and dies. This is the reality of the heartless UK puppy trade.


‘IFAW always advocates adopting a happy and healthy puppy or dog in need of a home from your local shelter. But for those who wish to buy from a breeder, we believe our P.U.P.S campaign arms people with the information they need to make the right choice.’

In addition, he says: ‘IFAW stands firmly against the large-scale, low welfare commercial breeding of puppies for profit. We want to see an end to third-party sales and the introduction of better enforced licensing to tackle this trade.’

For more information about IFAW, click here.