Summery beer Bud Light is partnering with GLAAD to quench your thirst during Pride season.
Budweiser is launching its first-ever rainbow aluminium bottle to celebrate World Pride. Taking place in NYC, 2019 Pride will also mark 50 years since the Stonewall riots.
Bud Light x World Pride
The bottles will make their debut at the upcoming GLAAD Media Awards this weekend in New York City. The new limited-edition bottles will then be available in bars across the US throughout the whole Pride month.
For every case of rainbow bottles sold during Pride season, Bud Light will donate $1 to GLAAD.
A 20-year partnership
‘Bud Light has been a supporter of the LGBTI community since the 80s and we are excited to continue our long-standing partnership with GLAAD by collaborating with them on this new commemorative bottle that celebrates the LGBTI community and everything GLAAD does to support it,’ said Andy Goeler, Vice President of Marketing for Bud Light.
‘The way we see it, our beer is for everyone to enjoy, so we are looking forward to seeing Pride bottles at bars throughout the month of June and beyond. With the release of these new bottles, we hope to create something that everyone can feel proud to hold during Pride month that also makes a positive impact for GLAAD’s initiatives and the LGBTI community overall.’
‘For twenty consecutive years, Bud Light has partnered with GLAAD in its mission to accelerate acceptance of LGBTI people,’ said Zeke Stokes, GLAAD Chief Programs Officer.
‘Bud Light stood with the community at a time when many brands did not, and their continued outspoken support sets the bar for other global brands.’