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Radisson Blu Aqua in Chicago features LGBTI love stories in new digital campaign

It’s not the first travel brand to realize that gay people care greatly about finding travel accommodation where they feel welcome

Radisson Blu Aqua in Chicago features LGBTI love stories in new digital campaign
Marc Felion and Fausto Fernos recount how they met and fell for one another

The Radisson Blu Aqua Hotel, Chicago, has produced a series digital adverts aimed at highlighting the fact that it’s an LGBTI-friendly destination.

The ‘Love is Colorful, Make it Blu’ campaign features several videos, two of which feature Precious Davis and Myles Brady. Myles, a Transgender Outreach Coordinator with the Howard Brown Health Center, and Precious, who works in Diversity Recruitment with Columbia College, recount how they met and began dating – and the warm welcome that they received at Radisson Blu Aqua when they visited.

The couple were two of the participants in Miley Cyrus’ recent Instapride campaign, which the singer launched with her Happy Hippie Foundation to ‘to share stories of transgender and gender expansive people from around the country.’

‘Radisson Blu Aqua Hotel, Chicago, celebrates all love and is rooted in the acceptance that love is love,’ says Pierre-Louis Giacotto, general manager, Radisson Blu Aqua Hotel, Chicago.

‘We understand that countless factors shape travel interests, so in lieu of a Pride package, we want to demonstrate different ways couples can experience our hotel. This video series is our way of expressing our warm embrace and genuine support for the LGBT community, and we invite all travelers to join us when experiencing Chicago.’

Another video features gay couple Marc Felion and Fausto Fernos – co-hosts of Feasts of Fun and Cooking with Drag Queens. They first met each other in a bar in 1999. They recount their own personal love story while being depicted working out in the Radisson Blu Aqua Chicago gym and perusing art in the hotel’s stunning lobby.

A third video featuring another Chicago couple, David Sanchez (owner of the 10 MGMT model agency) and Alan Harder, will be released in a couple of weeks.

A spokesperson for Radisson Blu Aqua said that although this campaign was specific to the Chicago hotel, other Radisson Blu hotels were planning on producing similar digital campaigns.

Radisson Blu Aqua is owned by the Carlson hotel group, which scored 85 (out of 100) in the most recent Corporate Equality Index from Human Rights Campaign.

The campaign follows acclaim for a film recently produced by Airbnb which showcased how the brand has been utilized by LGBTI couples seeking to find accommodation that welcomed them whilst travelling.

According to figures from Out Now Consulting, the LGBTI travel market was estimated to be worth in excess of $180billion (€170billion) worldwide in 2013. The World Tourism Organization, a specialist United Nations agency, estimated that the LGBTI travel market in the US alone was worth $65billion (€59billion) in 2012.

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