Bruce Springsteen has been an advocate for gay rights for a while, but now ‘The Boss’ is starring in a social media campaign for marriage equality.
The 63-year-old rock star is featured in a new campaign by The Four 2012, focusing on passing same-sex marriage bills in the US states of Maine, Maryland, Minnesota and Washington this November.
The adds quotes former New Jersey Governor Jon Corzine description of marriage equality as ‘a civil rights issue that must be approved to assure that every citizen is treated equally under the law.’
Springsteen comments: ‘I couldn’t agree more with that statement and urge those who support equal treatment for our gay and lesbian brothers and sisters to let their voices be heard now.’
The quote is actually taken from a blog note by Springsteen in 2009 although he agreed to have it used for the campaign.
Brian Ellner, co-founder of The Four 2012, described to the USA Today the social media campaign as ‘"Facebook and Twitter meet Rock the Vote for gay marriage." The idea is to create digital content every day before the election so people understand the four ballot initiatives and what’s at stake.’
The campaign has now gone viral with thousands of people posting the picture on Facebook and retweeting the ad on twitter.
According to a GALLUP poll 50% of US citizens support same-sex marriage, while 48% remain opposed.