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Taiwan soap company denied trademark because name ‘refers to gay sex’

Taiwan soap company denied trademark because name ‘refers to gay sex’

Soap Picker's logo incorporates a buttocks in its design.

A handmade soap company in Taiwan has had its trademark application denied because its name ‘refers to gay sex’ and would be ‘detrimental to good morals.’

The owner of Soap Picker Studios, Miss Chiang, posted a letter from the Intellectual Property Office on Facebook that said the term ‘pick up the soap’ referred to ‘gay men’s sexual behavior.’

The letter, dated 28 July, goes to say that the name would give an ‘unpleasant impression’ and therefore it could not be registered under regulations on trademarks ‘detrimental to public order or good morals.’

Chiang has already appealed the decision.

‘Strange, since you are a girl, what has gay sex got to do with you!’ she wrote on Facebook, referring to a Miss Kuo at the IP office.

Soap Picker’s logo designer, Kris Chu, criticized the IP office’s decision as ‘not only arrogant, but also discriminatory.’

He admitted that the logo incorporates a buttocks in its design, but said businesses had the right to choose what logo to use.

He said the intellectual property department could only advise businesses to reconsider.