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The campaign behind the Mx movement

The campaign behind the Mx movement

Include Mx Campaign

For the fortunate, filling out a medical form or completing an ASOS haul is a fairly easy task, and when they ask for your title you don’t think twice about ticking Mr, Miss, Mrs, or Doctor.

In some cases, you can even tick Dutchess, Countess, Earl, or Lady, because you know those 191 Earls in the UK need their own box to tick. 

Stonewall has estimated that 1% of the population in the UK may identify as Trans, including non-binary individuals. This would mean about 600,00 trans and non-binary people exist in Britain to date.

So the question is, why do 191 Earls in the UK have the option to use the correct title, yet the estimated 600,000 trans and non-binary individuals do not. 

Well, this imbalance is about to change thanks to Tom Pashby, an LGBTQ+ activist and advocate urging companies to include Mx into their title options. 

The Include Mx campaign is a micro-campaign to celebrate organisations that include the gender-neutral title Mx in their title filed on their forms.

Tom goes onto explain why Include Mx is so important: “The requirement to choose a title where Mx isn’t an option can be a really serious bureaucratic barrier, particularly for LGBTIQA+ people. 

It’s also about visibility – the more organisations that include Mx will mean more people will see that people who use Mx exist.”


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A post shared by Include Mx (@include_mx)

The campaign itself has had major success, with organisations such as River Island, Wilko and Next adding Mx to their forms alongside the support of NHS England and the National Trust. 

Tom shares: “It’s a really simple change to make and it might seem insignificant to most people, but imagine if you were a man and you regularly had to use Miss to be able to do your online shopping? 

It’s not right, and it’s a relatively easy change to make for most organisations.”

Mx was developed as an alternative to common gendered titles and is often used by non-binary people and those who do not wish to reveal their gender. 


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A post shared by Include Mx (@include_mx)

I think most people who use Mx today use it because they don’t identify with binary gender identities which titles like Mr and Mrs represent. 

One of the first examples of Mx being discussed, back in the 1970s, relates to its use as a way of anonymizing the gender identity of people who don’t wish to reveal theirs.”

You can follow the Mx Campaign via Instagram