The festival will run between 25-30 April, and will consist of online events, videos, discussions and live streaming from panel discussions, along with a day of activities – and party – for everyone to attend in London. The aim is to make it easier for LGBTI people to celebrate pride globally – even if they live in countries where it may be difficult to do so publicly.
‘Digital Pride is a wonderful piece of engagement for our colleagues, members and customers. Using technology to interact and engage in a non-traditional way,’ said Sharon Pegg, Group Inclusion and Diversity Manager for the Co-operative, in a statement.
‘At the Co-op we have support over 90 prides over the years. We are always looking to challenging ourselves to do something different and ground breaking, which is why when we heard about this initiative and how we could reach so many people in the community we just had to do it!’
The Co-operative was ranked again by Stonewall in its top 100 employers for LGBT inclusion in its most recent Workplace Equality Index – where it was highlighted as the top retailer on the list. Full details of the Co-operative’s participation in Digital Pride will be released in the coming weeks.