People can now wear their pride on their heads after a fashion designer created a range of Pride headscarves. The designer wants to remind people to ‘say yes to love’.
The Melbourne based label, MOGA, made the limited edition range of rainbow scarves to encourage Australians to vote yes in the current postal survey on marriage equality.
MOGA’s headscarves are made to be worn by anyone regardless of skin color, religion or sexuality.
‘To demonstrate this, we have even draped it as a hijab, a world first, to acknowledge that members of the LGBTIQ community exist in ALL religions, including Islam, which is sadly one of the most homophobic in the world,’ the label said.
No stranger to making bold statements, MOGA once sent a set of headscarves to controversial anti-Islam, Australian Senator Pauline Hanson. She famously wore a burqa into the Australian Senate to lobby for its ban in Australia.
MOGA’s founder and creative director, Azahn Munas, said his company ‘prides itself on challenging social norms’.
‘This campaign is something that is very special and important to us… we often face some of the same struggles and barriers as members of the LGBTIQ community,’ he said.
‘Struggles that include not always fitting into societal expectations or being negatively perceived for simply being different.
‘At the end of the day, everyone should feel proud of who they are, regardless of their skin colour, religious beliefs or sexual orientation and everyone deserves the right to love, and be loved in return.’
The response to the Pride headscarves has been overwhelmingly positive. The company has sold almost 50% of its stock in the first 24 hours.
Writer Kalida Edwards’ blog post on the issue, most likely helped the headscarves’ popularity.
‘As a bisexual, black woman, I am acutely aware of our collective history,’ Edwards wrote.
‘I know that we are fighting the good fight, that our passion stems from years of oppression and exclusion.
‘I am doing my best to breathe through this debate, and to remember that although the opposition doesn’t always care what we say, it is still important that we say it. ‘
The label also works as a social enterprise and donates 20% of profits to help young girls attend secondary schools in some of the world’s more vulnerable regions.