Now Reading
This new body-positive underwear campaign starring oh-so-cute men proves the real you is sexy

This new body-positive underwear campaign starring oh-so-cute men proves the real you is sexy

Hi Matt, Doug and Kelvin, if those are your real names

American Eagle Outfitters sub-brand Aerie has launched #AerieMAN – a new body-positive underwear campaign for guys. And it’s all kinds of amazing.

The campaign’s YouTube videos depict plus-size guys and toned guys equally comfortable in their own skin.

The campaign’s tagline is ‘the real you is sexy,’ and reflects Aerie’s no-Photoshopping policy.

‘I don’t mind that I won’t be retouched,’ says Matt, one of four cute guys featured in the videos: ‘I feel that everyone should be comfortable in their own skin.’

Kelvin, who also features, told mic.com: ‘This message is going to help guys feel more comfortable in there own skin. It’s important for everyone to feel beautiful and confident. The #AerieMan is unretouched and embraces his physical perfect imperfections as all men should.

‘Guys hopefully will be more confident and extend that confidence to fellow men! After all the real you is sexy!’