Loneliness happens to everyone. But when you find that friend, family member, or a loved one that can make it better, you’ll never feel quite so happy.
That is the theme of Gay Star News’ official dance video for Digital Pride 2019.
The beautiful moving video is released today (29 April) in time for Digital Pride week.
Official dance video for Digital Pride
Digital Pride is the only global Pride and is dedicated to enabling everyone to be part of a Pride, whoever they are and wherever they live in the world.
This year, we are focusing on tackling loneliness and isolation. It takes place on Gay Star News from 29 April to 5 May 2019, culminating on #DigitalPride day on 3 May, 2019.
Pink Lady® UK commissioned dance company Unapologetic UK to create a dance for the special event. The song is Jessie Villa’s White Flag.
Kimberley Collins, who is bi, and Molly McGibbons, who is lesbian, are a couple who star in the video.
‘We were both very flattered and very overwhelmed that we had been asked,’ Collins said.
‘Loneliness…. can be a very dark place’
‘I myself have gone through loneliness and it can be a very dark place. Dance is therapy. Being around other people and moving, it’s like a massive endorphin release.
She added: ‘I was fortunate to find my partner through dance. That video was my life summed up in three minutes.’
Jamie Wareham, director of the video, said: ‘For this Digital Pride, we were inspired to create a video inspired by the theme of isolation and loneliness.
‘Everyone knows what it’s like to miss someone, and we wanted to create a film that epitomizes that emotion.
‘The video starts with a girl who is feeling depressed and lost. A sequence follows, with a luscious scene of beautiful same-sex partner-dancing, capturing the feeling of a daydream.
‘It ends with a message of reconciliation, and of hope.’
Raise awareness of isolation and loneliness
Pink Lady® UK are celebrating their fifth year partnering with Gay Star News in support of Digital Pride.
Michelle Evans, Head of Global Marketing for Pink Lady® said they are proud to be advocates for ‘inclusivity, diversity and equality’.
She said: ‘Our work with Gay Star News in the past has shown how popular dance content is with our consumers.
‘It also ties in beautifully with this year’s theme, helping raise awareness of isolation and loneliness.
‘We hope our Pink Lady® fans will join us in sharing this content and celebrating diversity both on and offline.’
As well as sponsoring Digital Pride, 10,000 Pink Lady® apples will also be sampled within Gay Star News bags, given out free at designated Pride parades and events, this summer. The apples will be stickered with the limited-edition rainbow Pink Lady® hearts.
What is Digital Pride?
Digital Pride is the online movement, by Gay Star News, so you can take part in Pride whoever and wherever you are. Even if you are from a country where being LGBTI is criminalized or leaves you in danger – it’s a Pride festival you can be a part of.
In 2019, Digital Pride is tackling loneliness and isolation with articles and videos connecting LGBTI people. Join us by reaching out to someone who needs it. The festival takes place on Gay Star News from 29 April to 5 May 2019. Find out more.