The streets of Toronto’s gay village has been given a permanent makeover in time for the city hosting WorldPride from 20-29 June this year with two rainbow crossing painted on its roadway in the LGBTI pride colors.
The crossings were installed by the City of Toronto, which also erected 250 WorldPride 2014 banners across the center of the city’s downtown in partnership with a number of local Business Improvement Area (BIA) groups.
The rainbow crosswalks, located at the intersections of Church and Alexander streets and Church and Isabella streets will not be painted over after WorldPride ends and will be left on the road surface as a permanent reminder of the city’s hosting the event.
‘Pride Toronto is thrilled that rainbow crosswalks will welcome visitors to WorldPride this summer, and will remain a permanent legacy of the event for years to come,’ Pride Toronto executive director Kevin Beaulieu said.
‘We appreciate the support of the City of Toronto for the project, as well as the BIAs for the street pole banners, which will bring colour to the streets and celebrate the history and future of Toronto’s LGBTQ communities.’
‘The City of Toronto is proud to be a part of the WorldPride Opening Ceremony and these imaginative marketing initiatives,’ said Chris Brillinger, executive director of the city’s Social Development, Finance and Administration office.
‘In addition to our annual Major Cultural Funding Grant, the City has been working with local BIAs, Tourism Toronto and Toronto Hydro to show Toronto’s commitment to diversity. Nothing tells an LGBT visitor – or a resident, for that matter – that you are accepted more than seeing the rainbow flag flying from our lamp poles.’
A similar crossing was painted across Sydney’s Oxford Street gay nightlife precinct in 2013 but its removal after that year’s Sydney Gay and Lesbian Mardi Gras festival was ordered by the unfortunately named New South Wales state Roads Minister Duncan Gay.
To find out about what’s on at WorldPride in Toronto in 2014 go to http://worldpridetoronto.com