The Toshiba UK Twitter account posted a bizarre transphobic tweet in the early hours of Sunday morning (10 September).
At 2:31am, the account simply wrote: ‘Trannies are weird!’
Toshiba UK swiftly removed the tweet.
‘I beg your pardon?’
Twitter user Alan Wilkinson explains how he came across the offensive tweet to Gay Star News: ‘I was bemused and rather puzzled,’ he said.
He continued: ‘I was scrolling through Twitter (trying to convince myself to go to bed) and saw the strange tweet.
He sent a reply saying ‘I beg your pardon?’ but nothing came of it.
Wilkinson revealed to Gay Star News: ‘[I] Didn’t ever get a response and the next time I checked (some hours later) the strange tweet had gone.’
Twitter user James Stevenson also saw the offensive tweet and said in response: ‘@ToshibaUK need to fire their digital marketer.’
Gay Star News approached Toshiba UK for comment and received a response from a spokesperson.
It said: ‘Based on our investigation, we have determined that our Twitter account was hacked on 10 September.
‘We have taken swift action to secure it, and we apologize that this offensive Tweet was sent through our official Toshiba UK account.’