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Tourism Ireland launches LGBTI travel campaign following gay marriage result

Organization's CEO points to $250million first year spend in New York following law change

Tourism Ireland launches LGBTI travel campaign following gay marriage result
Ireland is known for its outstanding natural beauty

Tourism Ireland has launched a special campaign around LGBTI travel, following the result of the gay marriage referendum last week.

The country will look to attract same-sex couples for weddings, honeymoons and beyond in markets such as the US, Australia and Germany.

To kick things off, the organization released a video of a same-sex couple getting hitched, named ‘Ireland Say I Do.’

Ireland’s first lady of drag Panti Bliss makes an appearance in the video.

Niall Gibbons, the Tourism Ireland CEO, has commented: ‘We know that in New York when it was legalized, the spend just in the first year on weddings and honeymoons was $250m. Of that, nearly $20m was in city and state taxes.’

He added: ‘So, there is a market there. It’s very much in its infancy and this [campaign] is very much dipping out toe in the water.’


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