Uber India has launched a Valentine’s Day campaign for a rainbow heart emoji.
To mark the first Valentine’s Day since India’s Supreme Court decriminalized gay sex, the transportation network company also changed its route map rainbow.
‘Let’s celebrate our first Valentine’s Day for all with a symbol everyone can embrace’, the company tweeted.
‘It’s time for an inclusive heart that celebrates the many shades of love’ it also said.
They also added the hashtag #lovemovesforward. Now, nearly 3,000 people have signed the company’s change.org petition for a rainbow heart emoji.
It is not clear who the petition is aimed at, but in a later Tweet, Uber India tagged Instagram requesting the heart.
Hey @instagram, we love your hearts with all of ours. Maybe it’s time for an inclusive symbol of love! Let’s come together to get a permanent Pride Heart emoji. Sign our petition here: https://t.co/Nh8WEhhXgu #LoveMovesForward https://t.co/6QLEF0qVhB
— Uber India (@Uber_India) February 13, 2019
Uber also took out advertisements in newspapers.
A lot of people posted positive remarks to Uber’s move. Some, however, questioned what Uber was doing to improve the lives of marginalized LGBTI Indians.
funny lol. what anti-discrimination policies for LGBTQ people do you have in your company – for employees/drivers? and for safety of lgbt passengers? tell us that first.
— discobird 🌹🏴 (@synthplume) February 13, 2019
Now, who you love can’t stop you from celebrating Valentine’s Day. Let’s celebrate this landmark day by signing a petition to make the Pride Heart a permanent symbol of inclusive love. #LoveMovesForward with every signature. @Uber_India
— Sushant(RANI)Divgikr (@thedivasushant) February 13, 2019
India’s Supreme Court in September last year ruled the country’s anti-gay law was unconstitutional.
Section 377 of India’s colonial-era Penal Code punished gay sex with up to 10 years in prison. But, the Supreme Court said it violated rights to privacy.
Indians, therefore, celebrated the decriminalization of an estimated 4.5 million LGBTI people.
But, LGBTI activists and leaders warned it would take time for society to accept homosexuality.
Reuters also reported this week that while large corporations like Uber were making efforts to become more LGBT-inclusive, smaller firms did not see a need for diversity.