Back in 1986, the UK government wanted to scare people to their core about AIDS.
The ‘tombstone’ ad, which warned ‘Don’t die of ignorance’, the terrifying doom ad was etched into the memory of every person living in Thatcher’s Britain.
So how will seven people from across the generations react to seeing it again, or for some of them for the first time?
‘It’s like that thing in Mean Girls, don’t have sex or you will get pregnant and you will die,’ one said.
Many said that while people may be more informed about HIV than they were 30 years ago, the fear still remains.
And another added: ‘What hasn’t changed is the stigma.’
The advert, voiced by John Hurt, was created by the then health secretary Norman Fowler and the then deputy prime minister William Whitelaw. Fowler admitted that, with knowledge of the disease so limited, advertising was the ‘only weapons that we actually had’.
Watch the video from Terrence Higgins Trust below: