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Watch: New Barbie advert first to feature boy

Watch: New Barbie advert first to feature boy

Boy' blond mohawk resembles that of Moschino Creative Director Jeremy Scott.

The new advert for Moschino Barbie is the cutest thing you’ll watch today – and it’s also the first to feature a boy.

In the 30-second clip, a young boy with a blond mohawk – which resembles that of Moschino Creative Director Jeremy Scott, plays with the Mattel doll with two female friends.

‘Moschino Barbie is so fierce!’ he says.

The video showcases the eight-piece collection Scott designed for the iconic toy, which includes leather shoes and bags and gold accessories.

Barbie’s miniature phone then rings.

‘It’s for you, Moschino Barbie,’ the boy says before winking to the camera.

The limited-edition doll retailed on Net-a-porter.com for $150 and all 700 sold out in less than a day when it was launched last week.

The commercial won high praise on YouTube.

‘First BOY in Barbie commercial YES, YES and YES!!! 21st century – FINALLY! And he is so cute! LOVE this commercial,’ wrote one commenter.

‘This almost made me cry! I used to play with my sister’s Barbies and felt such shame afterward. I’m so glad we can just let kids be kids. Thank you for this! Boys like dolls too!’ said drag queen Pandora Boxxx.

In August, US retailer Target removed gender signage from its toy sections.

Check out the advert here: