IKEA US is releasing a rainbow special edition of its blue bag for Pride.
All proceeds will go to raise money for the Human Rights Campaign Foundation.
Stores across the US will also fly a Pride flag for the month of June.
IKEA selling a rainbow version of its classic blue bag
‘Our culture is centered on the value of togetherness,’ said Rafael Fantauzzi, US diversity and inclusion manager.
‘We believe equality is a fundamental human right and that all homes are created equal.
‘We know everyone deserves a home you absolutely love and a workplace where you can be yourself.
‘To further show our commitment to equality and LGBT+ inclusion, on 1 June, our co-workers will hoist the Pride Rainbow flag at all IKEA locations,.
The Human Rights Campaign Foundation is the education arm of the HRC.
Ellen Kahn, director of the HRCF children, youth and families program, said: ‘We are deeply grateful to the team… for their generous commitment to LGBTQ children, youth and families, and thank them for partnering with the Human Rights Campaign Foundation’.
IKEA’s LGBTI history
In 1994, the company is thought to have run the first commercial featuring a same-sex couple in the US.
The spot, which featured a gay couple shopping for furniture, was however only featured in Washington DC and in New York after 9.30pm.
Since then, there have been more LGBTI-themed adverts that have run worldwide.
This includes countries that have not necessarily been welcoming to LGBTI people.
Thousands of people voted for a same-sex couple to be the ‘face’ of IKEA Russia – a monthly magazine put out by the brand.
While IKEA Russia was happy to have them win, the couple decided to pull out after widespread media coverage.
The company insisted they would have allowed people to have their say on who wins the competition.
‘We at IKEA are for the many,’ a spokesperson told Gay Star News.
‘We welcome anybody regardless of their age, gender identity, sexual orientation, physical ability, ethnicity, race, nationality, religion, marital or family status, or any other dimension of their identity. This principal permeates every aspect of IKEA, be it employment, or any event organized by IKEA.
‘In the contest, as in any activities promoted by IKEA, the very same non-discriminating principles apply.’