Genius waste containers are encouraging passersby to toss homophobia in the bin ahead of this year’s Reykjavik Pride.
Pride festivities kick off today (7 August) and will culminate in the annual parade on 11 August.
In the meantime, locals and tourists gathered for the LGBTI march can help keep the city clean while fighting homophobia.
Keep Reykjavik clean!
The writings, which appear to be stickered on the city’s black bins, can be found on waste containers across the capital.
A Twitter user posted a picture of one of the bins on their page.
Below the white writing reading ‘Keep Reykjavik clean!’, you can see three arrows pointing at the inside of the bin where to figuratively toss homophobia. Sexism and racism also go in there.
‘Iceland sweetie, you’re doing great,’ the user captioned their picture, expressing their approval for the initiative.
‘Therey [sic] should be on every street worldwide,’ another user commented.
Reykjavik Pride parade is on 11 August
Reykjavik Pride is Hinsegindagar in Icelandic, which literally translates to ‘queer day’.
The annual LGBTI parade will take to the streets of the Icelandic capital this Saturday 11 August.
As for this year’s route, the staging area is at Sæbraut, near Harpa Concert Hall, from 12am. The parade starts at 2pm and goes from the intersection of Sæbraut and Faxastígur, through Kalkofnsvegur, Lækjargata, and Fríkirkjuvegur. The parade concludes at Sóleyjargata near Hljómskálagarður Park, where an outdoor concert will then take place.
The Icelandic capital has celebrated Pride since 1999. The march originally attracted 1,500 people, but it has evolved into a colorful six-day celebration bringing together over 100,000 guests from all over the world.
— Viima Lampinen (they) (@ViimaLampinen) August 7, 2018
The festival includes all sorts of fun, family-friendly events for LGBTIs and allies.
From the annual rainbow-painting session to a queer filmmaking workshop and Q&A with trans activists and filmmakers Fox Fisher and Ugla Stefanía Kristjönudóttir Jónsdóttir, Reykjavik Pride has it all.
Furthermore, standup comedy shows, a queer pub crawl and a queer cruise. Read the whole calendar of events here.